Our Biotic
Ingredients Concept
So, what is the SkyrBiotics® difference?
Are there biotics naturally present in skyr or yogurt? Not quite. Contrary to what many of us may think, “live and active” cultures in various fermented products are not necessarily equivalent to what we have come to know as probiotics or postbiotics.
SkyrBiotics® works with both probiotics and postbiotics, selecting the right biotic solution for the product, processing conditions, shelf life and intended benefit.
Why Postbiotics?
A probiotic must remain alive through production, distribution and the full shelf life of the product. Depending on the application, that can be difficult to guarantee.
Postbiotics provide defined functionality without depending on viability. This makes them particularly well suited to dairy applications where stability, consistency and ease of formulation matter.
They allow brands to work with a precisely identified ingredient, a researched dose and a clear consumer proposition.
Where Probiotics Fit
Where the product and production process support viability, SkyrBiotics® can also bring documented probiotic strains into dairy applications at meaningful functional doses.
SkyrBiotics® is not FROM skyr, but FOR skyr and other dairy. It is designed to be added to skyr, yogurt, cottage cheese and other dairy products to strengthen their role in everyday gut health.
That is why we collaborate with specialist partners with deep expertise in probiotic and postbiotic science, formulation and production.
SkyrBiotics® ingredients are selected and dosed to integrate efficiently into dairy applications and support a clear, credible gut health proposition.
Halló to Health
Empowering Wellness one Gut at a Time
The intentional inclusion of a functional biotics dose in SkyrBiotics® contributes comprehensively to overall gut health and general wellbeing.
By including our dedicated strains in amounts supported by research, our aim is to provide well-rounded and effective solutions that address the diverse needs of individuals with emphasis on gut health. This approach underscores the significance of a holistic view in promoting overall wellbeing, recognizing the intricate connection between gut health and various systems throughout the body.
SkyrBiotics® is Designed To Be Seen On Pack and Understood by Consumers
SkyrBiotics® is built to help brands take ideas to shelf, deliver specificity where it matters, and bring a co-brandable “powered by” story that improves shelf communication, supports sales, and keeps the partner brand as the hero.
It’s offered as a plug-in system designed to help brands build a functional lane they can execute, scale and explain.
The Science May be Detailed.
The Message Should be Clear.
SkyrBiotics® - A Named Strain
We identify the ingredient in full: genus, species and strain.
Never simply "contains probiotics" or "with postbiotics". Not all strains are alike, and consumers should know which one they are getting.
SkyrBiotics® - A Research Informed Dose
We use the amount supported by the relevant research.
The right strain, in the right amount, is what matters.
SkyrBiotics®: Meaningful Communication
SkyrBiotics® gives dairy brands a strong, science backed story they can communicate directly to their consumers.
SkyrBiotics® - Clear on Pack
SkyrBiotics® is made to be seen and understood on the front of the pack, not lost in an ingredients list.
SkyrBiotics® - Transparency Builds Trust
We say exactly what is in the product and why it is there. Specific information gives consumers confidence in what they are choosing.
SkyrBiotics® - Market Differentiation
SkyrBiotics® gives dairy brands a credible, science-backed point of difference in a crowded market.
Transparency
Recognizing the important role of gut health in various body systems, as supported by ongoing research, we feel a responsibility to advocate for detailed information and transparent labeling for biotic ingredients. Through this commitment, we believe we can collectively contribute to supporting consumers in making informed choices on their journeys towards a healthier gut.
We invite other brands to join us in empowering consumers with comprehensive ingredient details and aligning with industry-accepted definitions of postbiotics and probiotics.
